Who Profits From Your Click? — Attention Economy and Media Business Models — Quiz

1.

According to Tim Wu's *The Attention Merchants* (2016), the practice of selling audience attention to advertisers began with:

2.

Which of the following best describes why advertising-funded news publishers are structurally pressured toward outrage-inducing content?

3.

What distinguishes the BBC's incentive structure from MailOnline's, in terms of content decisions?

4.

Allcott & Gentzkow (2017) found that fake news stories in the 2016 US election were economically viable because:

5.

What does CPM measure in online advertising?

6.

Explain how the Substack model changes the incentive structure for journalists compared to working at an advertising-funded publication.

7.

Why might understanding a newspaper's ownership structure be relevant when reading its coverage of a particular industry?

8.

Describe two specific ways in which algorithmic distribution by social media platforms changed the incentive structure for news publishers.