How Ad Networks Profile You — The Real-Time Bidding Pipeline — Quiz

In the RTB process, what does a supply-side platform (SSP) do?

According to the ICO's 2019 report, what is the specific privacy problem with how RTB bid requests are broadcast?

What did the EDPB's 2020 opinion on the IAB's Transparency and Consent Framework (TCF) find?

What distinguishes programmatic (RTB-based) advertising from contextual advertising?

What did Bashir et al. (2019) demonstrate about information flows in RTB?

Describe the four main actors in the RTB pipeline and the role each plays in a single ad auction.

Explain why the ICO described RTB as a 'systemic' data protection problem rather than a set of individual violations.

What are the two main categories of criticism directed at Google's Privacy Sandbox proposals, and what does each criticise?