Your Data Broker Profile — The Dossier You've Never Seen — Quiz
1.
What was the primary finding of the FTC's 2014 report on data brokers?
2.
Under UK/EU GDPR, when an individual objects to direct marketing by a data broker, the broker must:
3.
What distinguishes an 'inferred' data point from directly collected personal data in a broker profile?
4.
The FTC's 2014 report identified a regulatory asymmetry between which two types of organisation?
5.
Which of the following is a documented source from which data brokers collect information?
6.
Explain what 'legitimate interests' means as a legal basis for data processing under UK GDPR, and describe one limitation on its use in direct marketing.
7.
Describe two practical limitations of data broker opt-out mechanisms, as documented in research on the industry.
8.
What concerns have researchers raised about data broker audience segments targeting people by financial vulnerability, and why are these concerns significant?