University · Business Informatics · Bachelor's Thesis in Business Informatics

Empirical Research Methods: Surveys, Interviews, and Case Studies

5 Abschnitte1 Karteikarten-Decks1 Quizze

An applied introduction to the three empirical methods most commonly used in Business Informatics bachelor's theses — surveys, qualitative interviews, and case studies — covering method selection, design, common pitfalls, and how to establish validity and reliability.

Inhaltsübersicht

  • Choosing an Empirical Method: Quantitative, Qualitative, and Mixed Approaches
  • Survey Research: Design, Sampling, and Common Pitfalls
  • Qualitative Interviews: Design and Conducting Expert Interviews
  • Case Study Research: Yin's Methodology and Its Application in Business Informatics
  • Ensuring Validity and Reliability Across Methods
A researcher weighing quantitative and qualitative research approaches for an empirical study
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