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Content Analysis and Discourse Analysis in Communication Research

4 Abschnitte

Content analysis stands as one of communication research's most versatile and enduring methodologies, enabling systematic examination of texts, images, audio, and multimedia artefacts. Pioneered by scholars such as Harold Lasswell in the context of wartime propaganda studies and later formalised by…

Inhaltsübersicht

  • Foundations of Content Analysis: From Quantification to Interpretation
  • Discourse Analysis: Theoretical Traditions and Methodological Variants
  • Integrating Content Analysis and Discourse Analysis: A Research Design Perspective
  • Validity, Reliability, and Reflexivity in Textual Research
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