University · Marketing · Consumer Behavior and Psychology

Decision-Making Models and the Purchase Journey

4 Abschnitte1 Karteikarten-Decks1 Quizze

Classical and contemporary models of how consumers move from need recognition to purchase and beyond

Inhaltsübersicht

  • Classical Models of Consumer Decision Making
  • Involvement, Risk, and the Decision Continuum
  • The Purchase Journey and the Consumer Decision Journey Model
  • Post-Purchase Behavior and Cognitive Dissonance
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