Professional Development · Digital Literacy & Critical Thinking · What Happens to You Online

How Ad Networks Profile You — The Real-Time Bidding Pipeline

4 Abschnitte1 Karteikarten-Decks1 Quizze

In the milliseconds between a page loading and an ad appearing, your profile is auctioned to hundreds of advertisers. This topic explains how real-time bidding works, what data is shared in the process, and what the ICO and EDPB have said about its legality.

Inhaltsübersicht

  • The Millisecond Auction — What Happens Before an Ad Appears
  • The RTB Pipeline — Four Actors and What Each Does
  • The Core Privacy Problem — Data Broadcast to Hundreds of Parties
  • Programmatic vs Contextual Advertising — and What Comes Next

📚 Vollständiges Lernmaterial mit 4 Abschnitten, Karteikarten und Quizzen verfügbar nach Anmeldung.

Jetzt kostenlos lernen →

Related Topics

Interaktiv lernen mit Karteikarten & Quizzen

Melde dich an und lerne Data and Privacy mit intelligenten Wiederholungen, Quizzen und KI-Lernhilfen. 7 Tage kostenlos.

Kostenlos testen