Professional Development · Business & Finance · Module 2 — Planning & Business Models
Market Research: TAM, SAM, SOM
4 Abschnitte1 Karteikarten-Decks1 Quizze
Market sizing is not a box to tick in a pitch deck — it is a discipline for thinking clearly about the ceiling and trajectory of your business. This topic teaches the TAM/SAM/SOM framework, top-down and bottom-up sizing approaches, and how to communicate market opportunity credibly to investors and stakeholders.
Inhaltsübersicht
- Why Market Sizing Matters — and Why It Is Often Done Badly
- TAM, SAM, and SOM: Definitions and Logic
- Top-Down vs. Bottom-Up Market Sizing
- Primary Research: Going Beyond Secondary Data
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