University · Public Health · Health Behavior and Promotion

Social Marketing in Public Health

4 Abschnitte1 Karteikarten-Decks1 Quizze

An introduction to social marketing as a framework for voluntary health behavior change, covering its theoretical roots, the marketing mix, campaign design benchmarks, and evaluation of real-world public health campaigns.

Inhaltsübersicht

  • Foundations of Social Marketing: Origins, Definitions, and Distinctions
  • The Social Marketing Mix and Its Integration with Behavioral Theory
  • Designing and Implementing Social Marketing Campaigns: Process and Benchmark Criteria
  • Evidence from Real-World Campaigns and Approaches to Evaluation
A public health social marketing campaign poster displayed in a public setting
Pixabay – Pixabay License

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