University · Marketing · International Marketing

Export, Licensing, Franchising, and Joint Venture Strategies

4 Abschnitte1 Karteikarten-Decks1 Quizze

A survey of the principal modes by which firms enter foreign markets, ranging from low-commitment exporting through contractual modes such as licensing and franchising to equity-based joint ventures and wholly owned subsidiaries. The topic examines the control-risk-commitment trade-offs underlying each mode and presents an integrated decision framework informed by the CAGE distance and cultural dimensions frameworks.

Inhaltsübersicht

  • The Market Entry Mode Continuum: Control, Risk, and Commitment
  • Exporting: Indirect and Direct Approaches to Foreign Market Entry
  • Licensing and Franchising as Contractual Entry Modes
  • Joint Ventures and Wholly Owned Subsidiaries
A container ship at port illustrating international export logistics
Pixabay – Pixabay License

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