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Theories of Persuasion and Social Influence

4 Abschnitte

Classical Rhetoric and Modern Persuasion Theory Persuasion — the use of communication to influence beliefs, attitudes, and behaviour — is among the oldest concerns of communication scholarship. Aristotle's Rhetoric (4th century BCE) identified three modes of persuasion that remain analytically pro…

Inhaltsübersicht

  • Classical Rhetoric and Modern Persuasion Theory
  • Cognitive Consistency and Attitude Change
  • Agenda Setting, Framing, and Priming
  • Propaganda, Manipulation, and Ethical Persuasion
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