University · Marketing · Marketing Ethics and Sustainability

Ethical Issues in Advertising to Vulnerable Populations

4 Abschnitte1 Karteikarten-Decks1 Quizze

An examination of the ethical responsibilities marketers bear when targeting consumer populations with reduced capacity to critically evaluate persuasive claims, including children, older adults, and economically or health-vulnerable groups, situated within Carroll's ethical responsibility framework and regulatory safeguards.

Inhaltsübersicht

  • Defining Vulnerability in Consumer Marketing
  • Advertising to Children: Cognitive Development and Persuasive Intent
  • Older Adults, Economic Precarity, and Health-Related Vulnerability
  • Regulatory Safeguards and Industry Self-Regulation
A conceptual image representing consumer vulnerability in marketing contexts
Pixabay – Pixabay License

📚 Vollständiges Lernmaterial mit 4 Abschnitten, Karteikarten und Quizzen verfügbar nach Anmeldung.

Jetzt kostenlos lernen →

Related Topics

Interaktiv lernen mit Karteikarten & Quizzen

Melde dich an und lerne Marketing Ethics and Sustainability mit intelligenten Wiederholungen, Quizzen und KI-Lernhilfen. 7 Tage kostenlos.

Kostenlos testen