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Effects Research Traditions

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Major traditions of mass media effects research including powerful effects, limited effects, cultivation, spiral of silence, knowledge gap, and contemporary digital effects research

Inhaltsübersicht

  • Early Powerful Effects and the Minimal Effects Turn
  • New Effects Traditions of the 1970s
  • Cognitive, Priming, and Persuasion Research
  • Effects in the Digital and Algorithmic Era
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