University · Film & Media Studies · Media Industries and Economics
Hollywood's Global Business Model: Studios, Franchises, and IP
4 Abschnitte
An analysis of how major Hollywood studios have restructured their business models around intellectual property franchises, global theatrical markets, and synergistic ancillary revenue streams.
Inhaltsübersicht
- The Studio System Reinvented: From Production Companies to IP Managers
- Global Box Office and the Internationalisation of Hollywood
- Franchise Economics: Sequels, Spin-offs, and the Shared Universe
- Ancillary Markets, Synergy, and the Multi-Platform IP Strategy

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