University · Communication Studies · Strategic Communication

Political Communication, Electoral Strategy, and Campaigns

4 Abschnitte

Political communication is a specialised domain of strategic communication concerned with how political actors — candidates, parties, governments, advocacy organisations, and interest groups — construct, transmit, and manage messages aimed at shaping public opinion, mobilising supporters, and influe…

Inhaltsübersicht

  • The Landscape of Political Communication
  • Electoral Campaign Strategy: Targeting, Framing, and Mobilisation
  • Digital Platforms, Disinformation, and the Ethics of Political Persuasion
  • Government Communication, Public Affairs, and Policy Advocacy
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