University · Marketing · Digital Marketing and Analytics

Marketing Automation and Lead Nurturing

4 Abschnitte1 Karteikarten-Decks1 Quizze

An examination of marketing automation platforms and lead nurturing methodology: how organizations use behavioral triggers, lead scoring models, and multi-stage email and multichannel sequences to move prospects through the sales funnel, and how these systems are governed, measured, and integrated with customer relationship management (CRM) infrastructure.

Inhaltsübersicht

  • Foundations of Marketing Automation
  • Lead Scoring and Segmentation Models
  • Designing Nurture Sequences Across the Customer Journey
  • Governance, Deliverability, and Performance Measurement
A marketing automation workflow diagram showing triggers, conditions, and multichannel actions.
Pixabay – Pixabay License

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