University · Marketing · Digital Marketing and Analytics

Programmatic Advertising and Real-Time Bidding

4 Abschnitte1 Karteikarten-Decks1 Quizze

An examination of programmatic advertising infrastructure: the technical architecture of real-time bidding (RTB) auctions, the roles of demand-side and supply-side platforms and ad exchanges, targeting and audience data mechanisms, and the industry standards that coordinate this ecosystem.

Inhaltsübersicht

  • The Architecture of Programmatic Advertising
  • Targeting Mechanisms and Auction Dynamics
  • Cross-Device and Identity Resolution in Programmatic Buying
  • Industry Standards, Transparency, and Supply Chain Governance
A diagram illustrating the flow of a real-time bidding auction between publisher, ad exchange, and demand-side platforms.
Pixabay – Pixabay License

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