University · Business Informatics · Foundations of Business Administration

Marketing Fundamentals

5 Abschnitte1 Karteikarten-Decks1 Quizze

An introduction to core marketing theory — the marketing mix, market research, and segmentation-targeting-positioning — framed through a Business Informatics lens: how enterprise information systems, digital channels, and analytics reshape how organizations plan and execute marketing.

Inhaltsübersicht

  • Core Marketing Concepts and the Marketing Mix
  • Market Research and the STP Framework: Segmentation, Targeting, Positioning
  • Marketing in the Digital Enterprise: E-Commerce and Digital Marketing Channels
  • Customer Relationship Management Systems and Marketing Information Systems
  • Marketing Analytics and Data-Driven Decision-Making
A marketing team discussing product, price, place, and promotion strategy around a table
Pixabay – Pixabay License

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