University · Management · International Management and Emerging Trends

Managing Multinational Corporations: Structure and Strategy

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An examination of how multinational corporations resolve the tension between global integration and local responsiveness, covering Bartlett and Ghoshal's organizational typology and transnational solution, structural options for international operations, and Ghemawat's CAGE distance framework.

Inhaltsübersicht

  • The Integration-Responsiveness Tension and Three Organizational Archetypes
  • Structures for International Operations: Division, Product, Area, and Matrix
  • The Transnational Solution: An Integrated Network
  • Distance and Structural Choice: Applying the CAGE Framework
A multinational corporation's headquarters representing the strategic tension between global integration and local responsiveness
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