Professional Development · Business & Finance

Marketing & Social Media for Small Business

A practical, internationally-focused program covering the full marketing lifecycle for small business owners and practitioners — from strategic foundations and brand building to digital channels, analytics, and sustainable growth.

25 Lektionen

25 Karteikarten-Decks

25 Quizze

Lehrplan

Marketing Foundations

Marketing Fundamentals: The Strategic Foundation1 Decks1 Quiz Market Research: Understanding Your Customers and Competitors1 Decks1 Quiz Customer Segmentation and Targeting1 Decks1 Quiz Brand Identity: Logo, Colours, Voice, and Values1 Decks1 Quiz Positioning: How to Stand Out in a Crowded Market1 Decks1 Quiz

Strategy and Planning

The Marketing Mix in Practice: Product, Price, Place, Promotion1 Decks1 Quiz The Customer Journey and Touchpoints1 Decks1 Quiz Building a Simple Marketing Plan1 Decks1 Quiz

Content and Email Marketing

Content Marketing: Strategy and Content Pillars1 Decks1 Quiz Blog and Long-Form Content: Writing for Authority1 Decks1 Quiz Email Marketing: List Building and Sequences1 Decks1 Quiz

Social Media Marketing

Social Media Strategy: Choosing the Right Platforms1 Decks1 Quiz Instagram and TikTok: Visual Content That Works1 Decks1 Quiz LinkedIn: B2B Marketing and Personal Branding1 Decks1 Quiz Facebook Advertising: Basics and Targeting1 Decks1 Quiz

Search, Advertising and Analytics

Google Ads: Search and Display Fundamentals1 Decks1 Quiz SEO Basics: On-Page and Off-Page Optimisation1 Decks1 Quiz Local SEO and Google Business Profile1 Decks1 Quiz Analytics: Google Analytics and Social Insights1 Decks1 Quiz Conversion Rate Optimisation (CRO) Basics1 Decks1 Quiz

Growth, Reputation and Planning

Customer Retention: Loyalty and Referral Programmes1 Decks1 Quiz PR and Media Relations for Small Business1 Decks1 Quiz Managing Online Reviews and Reputation1 Decks1 Quiz Marketing on a Budget: High-Impact, Low-Cost Tactics1 Decks1 Quiz Building a 12-Month Marketing Calendar1 Decks1 Quiz

Jetzt Marketing & Social Media for Small Business lernen

Alle 25 Lektionen mit Karteikarten, Quizzen und KI-Lernhilfen. 7 Tage kostenlos.

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