Professional Development · Business & Finance · Marketing Foundations

Marketing Fundamentals: The Strategic Foundation

4 Abschnitte1 Karteikarten-Decks1 Quizze

Explore the definition, purpose, and strategic frameworks of marketing — including PESTLE, SWOT, SMART objectives, STP, and the marketing mix — as the foundation for building an effective small business marketing strategy.

Inhaltsübersicht

  • What Is Marketing? Definitions and Strategic Purpose
  • The Marketing Environment: Scanning Inside and Outside Your Business
  • Setting Marketing Objectives: Connecting Strategy to Measurable Goals
  • The Strategic Marketing Process: STP and the Marketing Mix
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