University · Communication Studies · Public Relations

Corporate Reputation and Brand Communication

4 Abschnitte

Corporate reputation is widely regarded as one of the most strategically valuable intangible assets an organisation can possess. Fombrun and van Riel, in their influential 2004 work Fame and Fortune, define corporate reputation as 'a collective representation of a company's past actions and results…

Inhaltsübersicht

  • Conceptualising Corporate Reputation
  • Brand Communication and Organisational Identity
  • Reputation Management Strategies and Frameworks
  • Online Reputation Management and Algorithmic Visibility
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