University · Communication Studies · Public Relations

PR Theory and Publics

4 Abschnitte1 Karteikarten-Decks1 Quizze

Foundational theories of public relations, including the four models of PR, the situational theory of publics, excellence theory, and stakeholder theory, and how they guide strategic communication between organizations and their audiences

Inhaltsübersicht

  • Defining Public Relations and the Four Models
  • The Situational Theory of Publics
  • Excellence Theory and Strategic PR
  • Stakeholder Theory and Relationship Management
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Learn PR Theory and Publics — Public Relations Communication Studies | Summary, Flashcards & Quiz