University · Business Informatics · E-Commerce and Digital Marketing

Customer Relationship Management Systems

4 Abschnitte1 Karteikarten-Decks1 Quizze

A Business Informatics treatment of Customer Relationship Management as both a business strategy and an enterprise information system, covering CRM data architecture, the operational-analytical-collaborative CRM taxonomy, integration with e-commerce and marketing systems, and the organizational and data-governance factors that determine CRM implementation success.

Inhaltsübersicht

  • CRM as Strategy and as Information System
  • The Operational-Analytical-Collaborative CRM Taxonomy
  • CRM Integration with E-Commerce and Marketing Systems
  • Data Quality, Privacy, and Governance in CRM
Customer service representative using CRM software to view a customer's interaction history
Pixabay – Pixabay License

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