University · Business Informatics · E-Commerce and Digital Marketing

E-Commerce Business Models and Platforms

5 Abschnitte1 Karteikarten-Decks1 Quizze

An examination of the major e-commerce business models (B2C, B2B, C2C, marketplace, subscription) and the enterprise platform architectures — from monolithic storefronts to composable, headless commerce — that organizations use to implement them.

Inhaltsübersicht

  • Classifying E-Commerce: Transaction Types and Business Models
  • Enterprise E-Commerce Platform Architecture: From Monolith to Composable Commerce
  • Trust, Payments, and Security Infrastructure in Digital Transactions
  • Platform Economics: Network Effects, Two-Sided Markets, and Value Creation
  • Evaluating and Selecting E-Commerce Platforms: An Enterprise Decision Framework
A person browsing an online store on a laptop, illustrating B2C e-commerce
Pixabay – Pixabay License

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