University · Business Informatics · E-Commerce and Digital Marketing

Digital Marketing Strategy and the Marketing Funnel

5 Abschnitte1 Karteikarten-Decks1 Quizze

An information-systems perspective on digital marketing strategy, the marketing funnel, and the marketing technology (martech) stacks — CRM, customer data platforms, and analytics systems — organizations use to plan, execute, and measure marketing across digital channels.

Inhaltsübersicht

  • The Marketing Funnel as an Information-Systems Model of the Customer Journey
  • The Marketing Technology (Martech) Stack: CRM, CDP, and Campaign Systems
  • Segmentation, Personalization, and Targeting: From Mass Marketing to One-to-One Systems
  • Measuring Marketing Effectiveness: Attribution Models and Marketing Analytics
  • Digital Marketing Strategy Formulation: From Objectives to Systems Requirements
A visual funnel diagram representing stages of awareness, consideration, conversion, and retention
Pixabay – Pixabay License

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