University · Management · Marketing Management

Consumer Behavior and Market Research

4 Abschnitte1 Karteikarten-Decks1 Quizze

Consumer decision-making process, psychological factors (motivation, perception, learning, attitudes), social/cultural influences, market segmentation (geographic, demographic, psychographic, behavioral), targeting, positioning, primary/secondary research

Inhaltsübersicht

  • The Consumer Decision-Making Process
  • Psychological Factors Influencing Consumer Behavior
  • Social, Cultural, and Situational Influences
  • Market Segmentation, Targeting, and Positioning
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