University · Management · Marketing Management

Product Strategy, Branding, and Pricing

4 Abschnitte1 Karteikarten-Decks1 Quizze

Product lifecycle, new product development, brand equity (Aaker, Keller), brand architecture, pricing strategies (cost-plus, value-based, penetration, skimming, dynamic), product portfolio management

Inhaltsübersicht

  • The Product Lifecycle and New Product Development
  • Brand Equity: Building and Managing Brand Value
  • Brand Architecture and Product Portfolio Management
  • Pricing Strategies and Tactics
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