University · Communication Studies
Advertising and Marketing Communication
The theory and practice of advertising and marketing communication, covering persuasion theory, consumer psychology, brand strategy, storytelling, and integrated marketing communication across paid, owned, earned, and shared channels
7 Lektionen
3 Karteikarten-Decks
3 Quizze
Lehrplan
Advertising and Marketing Communication
Advertising Theory and Persuasion1 Decks1 QuizSemiotics and Visual Rhetoric in AdvertisingProgrammatic Advertising and Digital TargetingBrand Communication and Storytelling1 Decks1 QuizIntegrated Marketing Communication1 Decks1 QuizAdvertising Ethics and Regulatory FrameworksGlobal Advertising and Cross-Cultural Adaptation
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