University · Communication Studies

Advertising and Marketing Communication

The theory and practice of advertising and marketing communication, covering persuasion theory, consumer psychology, brand strategy, storytelling, and integrated marketing communication across paid, owned, earned, and shared channels

3 Lektionen

3 Karteikarten-Decks

3 Quizze

Lehrplan

Advertising and Marketing Communication

Advertising Theory and Persuasion1 Decks1 Quiz Brand Communication and Storytelling1 Decks1 Quiz Integrated Marketing Communication1 Decks1 Quiz

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Alle 3 Lektionen mit Karteikarten, Quizzen und KI-Lernhilfen. 7 Tage kostenlos.

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