University · Communication Studies · Advertising and Marketing Communication

Advertising Ethics and Regulatory Frameworks

4 Abschnitte

Advertising ethics is the systematic examination of the moral dimensions of advertising practice — interrogating questions of truth, harm, manipulation, representation, and responsibility through established ethical frameworks. Three major traditions in normative ethics — consequentialism, deontolog…

Inhaltsübersicht

  • Ethical Theory and Advertising: Frameworks for Moral Analysis
  • Deception, Manipulation, and Vulnerable Audiences
  • Advertising, Representation, and Social Harm
  • Regulatory Frameworks: Self-Regulation, Co-Regulation, and Statutory Control
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