University · Communication Studies · Advertising and Marketing Communication

Integrated Marketing Communication

4 Abschnitte1 Karteikarten-Decks1 Quizze

The strategic coordination of all marketing communication disciplines, covering the PESO model, channel integration, customer journeys, measurement and attribution, and the contemporary challenges of integration in a fragmented digital media environment

Inhaltsübersicht

  • The Rise of Integrated Marketing Communication
  • The PESO Model and Media Types
  • Customer Journeys and Touchpoint Mapping
  • Measurement, Attribution, and the Challenges of Integration
facebook, social media, media, social, internet, network, blog, seo, web, marketing, business, website, design, symbol, icon, online, search, optimization, communication, strategy, computer, service, advertising, information, page, set, sign, document, digital, people, global, group, community, connect, friendship, technology, connection, brown business, brown computer, brown technology, brown laptop, brown marketing, brown facebook, brown online, brown website, brown network, brown community, brown internet, brown digital, brown communication, brown design, brown group, brown information, brown blog, brown web, brown global, brown social, brown media, brown document, brown service, brown friendship, facebook, facebook, facebook, facebook, facebook
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