University · Communication Studies · Advertising and Marketing Communication

Advertising Theory and Persuasion

4 Abschnitte1 Karteikarten-Decks1 Quizze

Foundational theories of how advertising works, covering hierarchy-of-effects models, the elaboration likelihood model, emotional and rational appeals, and contemporary research on implicit attitudes and neural responses to advertising

Inhaltsübersicht

  • The Hierarchy of Effects Tradition
  • The Elaboration Likelihood Model
  • Emotional and Rational Appeals
  • Implicit Attitudes, Neuromarketing, and the Limits of Self-Report
london, neon sign, advertising, people, sightseeing, night, illuminated advertising, london, london, advertising, advertising, advertising, advertising, advertising
Pixabay – Pixabay License

📚 Vollständiges Lernmaterial mit 4 Abschnitten, Karteikarten und Quizzen verfügbar nach Anmeldung.

Jetzt kostenlos lernen →

Related Topics

Interaktiv lernen mit Karteikarten & Quizzen

Melde dich an und lerne Advertising and Marketing Communication mit intelligenten Wiederholungen, Quizzen und KI-Lernhilfen. 7 Tage kostenlos.

Kostenlos testen
Learn Advertising Theory and Persuasion — Advertising and Marketing Communication Communication Studies | Summary, Flashcards & Quiz